Graphic design optimizes your marketing efforts across all channels and is key to building a professional brand. Being consistent in your marketing collateral allows your brand to be easily recognizable and allows your customers and clients quickly get familiar with what your company has to offer.
LOGO
A logo is much more than just an image; it is a point of recognition for clients and an important foundation for the branding of your company.
… A well-designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services. A custom logo establishes credibility, creates brand recognition, and firmly positions your company within the marketplace.
WHY IS BRANDING IMPORTANT?
Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness.
The most important reason branding is important to a business is because it is how a company gets recognition and becomes known to the consumers. The logo is the most important element of branding, especially where this factor is concerned, as it is essentially the face of the company.
ADVERTISING
Considering the psychological effects that your branding has on prospects, your advertisements need to follow a similar set of guidelines. Among a sea of expertly-crafted ads, a poorly designed advert will easily become overlooked as noise. The chances that your ad will convert prospects without a hero image, strong graphic elements, and a clear call to action is slim. In advertising, or in any form of print or digital communications, your brand’s essence speaks louder than words.
PROMOTIONAL VIDEOS
Video is a versatile and engaging content format that not only gives us a real life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.
Video is also very accessible to anyone with internet access, both to watch and to produce.